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A Piece of Ralph Lauren’s Bugatti: Ceramic Automotive Watch


While some boast an extensive book collection, Ralph Lauren prefers to spend his savings on building one of the most prestigious car collections in the world. How many fashion designers can boast having a car show comprising of only their own cars? It should therefore not come as a surprise that Ralph (or his design team) took the time to create a timepiece that is inspired by his US$ 40 million 1938 Bugatti 57SC Atlantic Coupe, which took top prize at last year’s Concorso d’Eleganza Villa D’Este.

The Ralph Lauren Ceramic Automotive watch resembles one of the car’s gauges as it sports the distinctive elm burl wood dial that matches the Atlantic’s famous wooden dashboard. The timepiece is housed in a matte black ceramic case and convex sapphire crystal. The water-resistant chronograph also features matte galvanic dials with elapsed-time counters, a start/stop button, a tachymeter scale, and a power reserve of up to 65 hours. The matte black adjustable link bracelet latches shut by a stainless steel folding clasp with a polished “RL” logo—in case you forget just where the watch comes from.

Unfortunately, the watch doesn’t come with a Bugatti, but rather with an alligator box. A consolation for driving a Prius? Not really.

US$ 14,000; AED/SAR 53,200

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