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Apple Hires YSL Exec to Ramp Up Wearables Strategy

apple-hires-ysl-execThe latest in the trend of tech-to-fashion defections came this morning, as Apple announced that it had hired Catherine Monier, previously the head of retail and European president of Yves Saint Laurent. Reportedly, Monier will be tasked with expanding Apple’s existing retail presence to better accommodate wearable technology. 9to5Mac says that former YSL CEO Paul Deneve, who joined the tech giant last summer, had a key hand in recruiting his ex-coworker. It’s not the first instance of newly minted Apple execs wooing away old colleagues to Apple’s Cupertino campus. Earlier this week it was announced that Musa Tariq, former social media chief for both Nike and Burberry, was tapped to become Apple’s director of digital marketing—reportedly at the personal recommendation of Angela Ahrendts.

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