“I’mma be bigger than Walmart.”
Wait, what? Here’s a modern, humorous spin on the age-old tale of David vs. Goliath. Except this time it’s Kanye West versus a multi-billion dollar retail behemoth — in theory, at least.
Kanye West’s Air Yeezy model for Nike was a bonafide hit, but now Yeezus himself has officially changed teams and announced that he is switching to Nike’s competition, Adidas. Citing his daughter, North West, as the reason for making the switch, West expressed that Nike never offered him royalties.
“The old me might have taken this Nike deal because I just love Nike so much, blah, blah, blah,” he said in a conversation with New York radio station Hot 97. “But the new me with a daughter takes the Adidas deal because I have royalties and I have to provide for my daughter.”
Claiming to be “the Tupac of product,” West also hinted that he will feel more appreciated at Adidas and that the company recognizes his influence. “I brought back that feeling you ain’t never felt about a shoe since the Jordans. I put that feeling, the same feeling I put in College Dropout, in Graduation,” he continued, referring to his previous best-selling albums.
Before signing off the air, he added, “I’m going to be the first hip-hop designer, and because of that, I’mma be bigger than Walmart.” he added. To put West’s financial aspirations into context, the American multinational company is the world’s largest public retail corporation. And has 2.2 million employees.
No word yet from Walmart, which recently announced a new CEO, Doug McMillon, who will assume his new role on February 1, 2014.
In the meantime, the legend continues.