Following the success of its savvy “Life is a Beautiful Sport” marketing campaign , Lacoste has now given a new look to its Dubai-based stores. After a successful facelift, Lacoste is reopening the doors to its outlets in the Dubai Mall, Mall of the Emirates, and Deira City Centre.
Spread over 159 square meters of retail space that houses menswear, womenswear, kidswear, footwear, leather goods, and accessories, the new minimalist design consists of white marble and oak shelving to showcase the iconic Lacoste polo. Seeing how Lacoste has been around since 1933, there is little doubt that the old croc is in the game for the long run.
