Sportswear giant Nike is the world’s most valuable apparel brand according to the BrandZ Top 100 Most Valuable Global Brands list released by advertising agency Millward Brown. Let’s take a moment to appreciate that the brand isn’t being honored in the sportswear apparel category; it has been named the most valuable clothing brand overall, beating popular fashion luxury houses such as Louis Vuitton and Gucci as well as high-street labels Zara and H&M. Noticeably, its competitor Adidas is absent from the top 100.
The American multinational brand was in the 34th spot on last year’s most valuable brands list; this year, it has jumped to the 28th position. Factors like marketing strategy and brand recognition have played a big part in moving Nike steadily forward, but the label has also continuously worked on producing the most innovative gear, which has helped boost its popularity, especially considering the fact that athleisure is big right now. Here’s to hoping that the brand won’t let reports of its alleged involvement in the FIFA controversy put a damper on the good news.