Architecture versus space. This was my starting point,” said Stefano Pilati, Ermenegildo Zegna Couture designer, of his Spring 2015 ad campaign. “The location itself is an essential component.” Lensed by Inez & Vinoodh, the images create an imaginative narrative between three slightly different generations of men. “Inez & Vinoodh are part of my iconography. Moreover, they are friends,” Pilati said. “Since our very first collaboration, I have been fascinated by the way they crystalize feelings. My objective was to create, throughout their images, a story about the evolution of the new leader. I always admire the balance I find between ‘poetry and strength,’ a distinctive element of Inez & Vinoodh’s pictures that I believe they create, thanks to their knowledge and interpretation of my clothes and concepts.” Here, an exclusive first look at the campaign.