Every year, Hermès defines a particular theme that is reflected throughout the brand’s collections, and for 2014, the French luxury label decided to analyze a man’s fashion evolution via this year’s theme, “Metamorphosis.”
In this vein, Hermès’ menswear designer Véronique Nichanian teamed up with French filmmaker and photographer Romain Lauren to promote the brand’s Spring/Summer 2014 collection with “Man On The Move,” a minute-long menswear campaign.
The video depicts the alchemy between dancer Jérémie Bélingard and Hermès’ menswear in a witty way, with Bélingard unveiling a new outfit as soon as he interacts with the set design—a fictional city that consists of animated urban decorative elements.