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A Look Inside Burberry’s Celebratory Night in Shanghai


Now more so than ever, the fashion industry has its eye on Asia, and Burberry is the latest house to tout its continued expansion eastward. To celebrate the launch of its new Shanghai flagship, Burberry Kerry Centre, the British house invited more than 1,500 guests to an evening of interactive films, live music, and dancing. By now you’ve seen the Instagrams of Burberry favorite Cara Delevingne flying over the audience, umbrella extended like a modern-day Mary Poppins. But that was just the beginning of the festivities. British musicians Ed Harcourt and Paloma Faith performed. Of course, Christopher Bailey’s Fall ’14 Bloomsbury Girls collection had a repeat performance. And as for the boys, they were outfitted in the brand’s signature trenchcoats or neatly tailored suits and checkered scarves. Watch a video of them dancing here.

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