Every four years, a slew of major companies try to capitalize on the impending World Cup fervor by releasing: all imaginable products with random football paraphernalia attached, campy marketing ploys, entertaining television commercials, to just down right ridiculous advertising. This time around, Samsung has opted to combine all of these elements (some elements more than others) into its latest ad promoting its gear.
The commercial is the second in a series of promotional videos showing just how the world’s best footballers would come to our aid, armed with the necessary tools fitting a team of fast-footed messiahs: Samsung smart phones, a seemingly endless supply of hair gel (here’s looking at you, Cristiano Ronaldo), and armor-platted spandex from a stylistic, dystopian future. Samsung’s idea of an alien invasion sees the cloaked aggressors congregating at the Earth’s center of power—a football stadium—while the footballers train in preparation for the coming Armageddon.
It’s always entertaining to see the famous (Messi) and infamous (Ronaldo) show off their prowess outside of their sacred stadiums, but we’re still trying to figure out just what Samsung was thinking with this ludicrous sci-fi tale that puts our fate in the hands of Cristiano Ronaldo. And let’s be honest, if it really came down to Ronaldo, our savior would probably take a dive under the pressure.
You be the judge.
