Backstreet Boys and Britney Spears have instilled excitement in 1990s pop fans with their collaboration on a new song, titled Matches. The song, which was released on Friday, is part of Spears’ deluxe reissue of her 2016 album Glory.
“‘Matches’ featuring my friends @backstreetboys is out now !” Spears posted on Instagram, following the single’s drop. “I’m so excited to hear what you think about our song together.”
Similarly, the Backstreet Boys announced the collaboration on Instagram. “What a glorious day it is,” they captioned their post. “We’ve been asked about the possibility of a [collaboration] like this for the past 20 years and today is the day!” they added. The new single Matches comes from Spears’ ninth studio album Glory, which was initially released in 2016 but a deluxe edition was reissued in December 2020.
Both Spears and the Backstreet Boys have had iconic music careers throughout the 1990-2000s pop era, with Spears being dubbed the “Princess of Pop” at the time. Spears started her music career at the age of 15 and is recognized as one of the best-selling teenage artists of all time, with her first two albums …Baby One More Time (1999) and Oops!… I Did It Again (2000) becoming two of the most successful albums of all time.
The Backstreet Boys are regarded to be the best-selling boyband of all time, with over 100 million record sales worldwide, beating out famed bands The Jackson 5, One Direction, and NSYNC to the top spot. Comprised of members Nick Carter, Howie Dorough, AJ McLean, Brian Littrell, and Kevin Richardson, the band is one of the top-selling music artists in the world. The band rose to fame in the 1990s and has since enjoyed a stellar career spanning nearly 30 years, becoming the first boy band to top the US album charts across three decades.