Emirati singer Hussain Al Jassmi‘s latest release is a song paying tribute to the Kingdom of Saudi Arabia. Composed by the singer, the track titled “Hay Hal Sot” is a result of Al Jassmi’s collaboration with renowned Saudi poet and literary icon, HRH Prince Badr Bin Abdul Mohsin, and Pepsi.
The song is an homage to the Kingdom — its people, and culture, and is being hailed by its makers as a celebration of the region’s old and new traditions. While the song was unveiled through a video posted on Pepsi’s YouTube channel, the official music video for “Hay Hal Sot” is yet to be released. In the promotional video, award-winning singer Al Jassmi can be heard saying, “I was pleased and honored to sing and compose the lyrics of my dear brother and friend HRH Prince Badr Bin Abdul Mohsin.” He added: “The song reflects a lot of affection for this beloved country and carries all meanings of longing and pride in Saudi Arabia.”
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The song was put together in several different countries, starting with Cairo, where musician Essam AlSharaiti arranged the music. Called in from the US and France were musicians to contribute to the track which features a Saudi Khubaiti rhythm and was mixed in the US and the Arabian Gulf. “The song represents a message of love in which we portrayed the beauty of our beloved Saudi Arabia,” says Al Jassmi.
With this collaboration with Pepsi, Al Jassmi joins the rank of other renowned stars like Beyoncé and Taylor Swift who have previously partnered with the drinks giant. In the past, Al Jassmi has given us hit songs such as “Boushret Kheir” and “Ahebbak.” In late 2020, Al Jassmi released another self-composed song titled “Al Hassas” (“The Delicate”), which was written by poet Ahmed Al-Sanea, and mixed and mastered by Husam Kamel. The song takes on an emotional dialogue with the heart, describing feelings of delight, distance, and anguish, and currently has over 23 million views on YouTube.