Saint Laurent has unveiled its Spring/Summer 2021 menswear collection with a breathtaking, cinematic showcase. The exceptionally choreographed short film, titled No Matter How Long the Night Is, showcases the collection through a journey throughout the world, featuring picturesque parkour-like sequences across rooftops in Paris, Beijing, and New York.
Here is everything you need to know about the collection.
1. The unique collection, curated by Saint Laurent’s creative director Anthony Vaccarello, is intended as a “virtual and physical experience, bringing together videos, augmented reality, 3D lenticular imagery, music playlist, street posters, hidden stickers, photo walls, flags, and more; all connecting the places from around the world, digitally to physically”.
2. It was originally intended to be presented at one of the Pacific Ocean’s scenic locales. However, as a result of coronavirus, the visually compelling short film, directed by Nathalie Caguilhem, was shot in locations switching from the Sacre Coeur, to the Brooklyn Bridge, and the Eiffel Tower.
3. This collection, which has been showcased independently from the fashion industry, deviates from the traditional fashion calendar and marks Saint Laurent’s first house presentation since announcing its intended absence from fashion week, as a result of coronavirus.
4. The SS 2021 collection reflects a new territory for Saint Laurent, namely with the interaction of unexpected colors and monochromatic floral prints, underpinning the nostalgia and timelessness of the Hawaiian shirt into a contemporary, urban classic.
5. Vaccarello has incorporated the experiences of one of the most challenging years in recent history and has embodied this feeling into his new collection. “There’s something about comfort; I’d never really thought of it before,” he told Vogue. “Maybe it’s the fact that we stayed at home for months, and now when you see people in the streets, mixing a jacket with jogging pants, something of that casual easiness does go back to the collection. It’s about comfort in your own skin. But you have to elevate it. You have to take it forward.”
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