Last week, Virgil Abloh unveiled the first images of his debut campaign as the artistic director of Louis Vuitton Men’s. Entitled “Infancy, Childhood and Adolescence”, the images, lensed by photography duo Inez & Vinoodh, featured 3-year-old Alieyth, 7-year-old Leo James Davis, and 16-year-old Luke Prael, and were the first chapter in a three-part series of images.
The second part of the campaign stars more familiar faces such as Playboy Carti, Syd Tha Kyd, Steve Lacy, Octavian, and Alton Mason. Entitled “The Painters Studio”, the second chapter was photographed by Algerian artist Mohamed Bourouissa. The Paris-raised fine art photographer re-imagined Gustave Courbet’s 1855 painting of the same name in a more contemporary setting with Abloh as the central artist figure, adjusting a model’s suit, and surrounded by a cast of models and friends dressed in designs from his Spring 2019 collection.
The third and final chapter, “School Teens,” is set to come out in March. Shot by Dutch photographer Raimond Wouta, the series will star a group of students dressed in colorful t-shirts that were handed out to FROW guests at his debut show for the storied Parisian maison last year.
“With the campaign, I wanted to make something that is universal and human at the core. Inclusive and dense, something that has gravity,” Abloh told WWD. “What makes men? The different stages in one’s life, from infancy all the way through teenager, adolescent, young adult to adult,” he added.