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Cartier Launches its Extraordinary New Pasha de Cartier with Star-Studded Campaign

Rami Malek, cartier

Rami Malek for Pasha de Cartier. Courtesy of Cartier

The master Pasha de Cartier timepiece, originally created in 1985, is having a 2020 renaissance. With its extraordinarily iconic design features, suitable for both the most discerningly stylish men and women, the collection is making an extroverted and bold comeback.

Produced in steel, yellow gold, pink gold, and set with diamonds, the Pasha de Cartier collection includes an impressive array of models, incorporating fine jewelry pieces and fine incarnations with skeleton versions crafted into masterful creations.

Jackson Wang, cartier

Jackson Wang for Pasha de Cartier. Courtesy of Cartier

A square filigree rail-track is found in the circle of its dial, immediately introducing a nonconformist watch that harmoniously brings opposites together. Four bold Arabic numerals ensure an ultra-contemporary, oversized appearance. Its striking design challenges the predominance of round shapes in watchmaking and amplifies its presence, originality, and singularity.

A standout watch that loves light, assumes its excesses, and asserts its strength of character, the design remains faithful to the original model with an added sophistication. Intentionally appealing to both men and women with its unisex lure, its crown features a blue spinel or sapphire, interchangeable strap and its multiple possibilities of personalization make it even more appealing.

The revived offering of the Pasha de Cartier watch for the 2020s is classic yet contemporary and remains as edgy as ever.

Courtesy of Cartier

The new Pasha de Cartier watch

Interchangeable straps, a sapphire crystal case back, a new crown, and personalized engraving: the Pasha de Cartier watch is sophisticated in terms of watchmaking functions and design details that combine to strengthen and maximize its ergonomic appeal.

A precious crown

One of the key design elements of the Pasha de Cartier watch is the chained crown. In its new version, Cartier added increased refinement, equipping the winding crown, hidden under the fluted crown cover, with a blue spinel or sapphire. This division and duplication of blues enhance the ergonomics of the winding crown and the preciousness of the watch.

Rami Malek, cartier

Rami Malek for Pasha de Cartier. Courtesy of Cartier

 A watch that can be personalized

With the Pasha watch, Cartier is unveiling a new customizable engraving. Carved in the form of initials, the engraving appears under the crown cover, secret and undetectable. Indeed, it is only revealed when the famous chained crown of the Pasha de Cartier watch is unscrewed.

A multi-purpose strap

The new Pasha de Cartier watch features an innovative strap in keeping with the spirit of our time. It responds to new lifestyles, supports change, and adapts easily to different situations, depending on the colors and materials chosen. In steel, gold, or leather, all versions can be interchanged thanks to an adaptation of the Cartier-developed QuickSwitch system.

This invisible mechanism blends into an architecture located under the case and is activated by a single push. The sizing adjustment of the metal bracelet to the nearest link has been added to this cutting-edge technology. The SmartLink system, which has been registered for a patent, allows the bracelet length to be adjusted by the owner without the use of a tool. Each SmartLink link is equipped with a push-button that releases the fixing bar allowing removal or addition of the metal links of the Pasha de Cartier watch.

Troye Sivan, cartier

Troye Sivan for Pasha de Cartier. Courtesy of Cartier

A movement revealed

Equipped with a sapphire crystal case back that reveals its movement, the new Pasha de Cartier watch is endowed with the 1847 MC automatic caliber. This in-house movement goes further still in the quest for performance and reassurance thanks to its resistance to both magnetism and water.

Resistance to magnetism

The use of non-magnetic nickel-phosphorus components for the movement’s escape mechanism as well as a shield made of a paramagnetic alloy integrated into the case allow the 1847 MC caliber to effectively resist the strong magnetic fields to which a watch can be exposed in everyday life.

Water resistance

The screw-connection design allows the new Pasha de Cartier watch to offer water resistance to 10 bar (approx. 100 meters) while retaining minimal thickness.

With this undeniable allure and arresting design, we are certain the jeweler has created a new classic that will join the horology hall of fame just as its predecessor.

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