Photo: Courtesy of Casablanca
Casablanca has always treaded the line between comfort and elegance, presenting a modern reimagining of the timeless apres-sport aesthetic. Now, as the brand debuts its first tennis-inspired everyday sneaker, it continues to respect that guiding ethos marked by its penchant for adding color and youthful fervor to every creation.
The Court Sneaker has been designed in-house by Casablanca’s French Moroccan founder and creative director Charaf Tajer and art director Steve Grimes. Drawing inspiration from the iconic silhouettes of the ’80s and ’90s, the design language of the sneaker is seeped in nostalgia. Primary colors on the rubber sole are offset by tennis white to create a sports-focused color story throughout the shoe, while the codes of tennis and classic architecture intermingle in true Casablanca fashion.
Grimes shares, “The idea was to incorporate the sophisticated tennis white uniform with a pop of contrast color detailing, creating an everyday sneaker drawing from the sports themes and iconic design cues that already flood the DNA of the brand.” A nod to the iconic vintage performance silhouettes is evident in the integrated, flowing panel lines while prominent Casa Sport branding features throughout –the brand’s signature diamond motif on the heel, silicone wordmark on the lateral paneling, and the woven tennis court motif tongue label and insole, giving rise to its name, The Court.
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