Prepare to Lose Yourself in a new collection set to launch this summer. Eminem has joined forces with US fashion label Rag & Bone for a capsule line that will drop this month, and promises to infuse your wardrobe with a touch of the rapper’s signature streetwise style. The line is comprised of T-shirts and a hoodie, which will first launch at a pop-up on London’s Carnaby Street on July 13. The limited-edition collection will then launch globally on Rag & Bone’s website on July 14.
So what can you expect from the real Slim Shady? The three tees – two white and one black – take inspiration from the rapper’s music, with slogans ranging from “Kamikaze” to the single word “Eminem”. The minimal Icon hoodie, which features an anvil motif, will be available in three colors, WWD reports, and individually numbered. “Highly original. Always authentic. Eminem designed a limited-edition collection of iconic hoodies and tees that echoes his signature style,” a statement from Rag & Bone revealed. “Drawing references from the world of Eminem and some of his most powerful lyrics and tracks, each of the tees are 100% made and manufactured in America from premium cotton jersey.”
“Eminem is a legend. It’s as simple as that. We have sent years working to collaborate with true originals, people who have forged their own path in life. For me, Eminem utterly personifies ‘original’. Working with him on this project was humbling, inspiring and generally awesome,” added Marcus Wainwright, the brand’s founder and creative director.