Lacoste has replaced its famous alligator logo for one of 10 threatened animal species for a series of very limited-edition polo shirts designed to raise awareness about the state of biodiversity.
The Lacoste x Save Our Species polo shirts, features endangered animals including the Sumatran tiger, Californian condor, Burmese roofed turtle and the Anegada rock iguana in place of the crocodile logo.
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The number of polo shirts that were made for each of the ten species corresponds to the number of that animal known to remain in the wild. The most limited edition features The Gulf of California porpoise, of which there are only 30 thought to be left in the wild.
There were 1,775 polo shirts made in total and were launched during Lacoste’s runway show at Paris Fashion Week for $183 each and sold out immediately… and are already on eBay for around $1,000 which is somewhat annoying if you want one.
The money raised from the sale of the shirts (although not those that end up on eBay, obviously) will be donated to the International Union for Conservation of Nature (IUCN), a international organization working for nature conservation and sustainable use of natural resources.
The Save Our Species collaboration will help the charity to coordinate frontline projects worldwide in order to help ensure the long-term survival of threatened species, their habitats and the people who depend on them.