Luxury shopping has just become a whole lot easier and more convenient with online retailer Moda Operandi announcing the launch of Moda Operandi Man.
Not to be confused with any ordinary online shopping portal, Moda Operandi Man, much like its female counterpart, will be the first male-focused online destination where customers can pre-order emerging talents and heritage brands direct from the runway.
Going live on June 22, on the same URL as the women’s site, the site has been redesigned with two separate shopping experiences accessed from a dual-gender landing page.
As well as delivering fashion direct from the runway, the site will also serve as a style guide where men can shop their entire wardrobe through a curated selection of the season’s best offerings and dedicated trunk shows. “After seven years of success in offering women looks straight from the runway, we have identified a gap in the market for men to experience the same exclusive opportunity,” explains Deborah Nicodemus, CEO of Moda Operandi. “We saw strong interest in the menswear category over that last two holiday seasons, which led us to the decision to introduce Men’s as a standalone business.”
The launch comes just in time for fashion weeks, with the Milan and Paris Men’s shows kicking off in late June. Moda Operandi Man will initially start with just over 50 designers, including Prada, Maison Margiela, Givenchy, Ralph Lauren, Thom Browne, Off-White, Balmain, Lanvin and Burberry. There are plans to expand the number of designers over time, with all brands specifically chosen to compliment Moda Operandi’s vision, authenticity, quality, and aesthetic.
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Moda Operandi was founded in 2010 by Icelandic businesswoman Aslaug Magnusdottir and Vogue contributing editor Lauren Santo Domingo, who both hope to replicate the success of the Moda Operandi with the men’s edition. “Launching Moda Operandi Man is a natural progression for our business,” explains Domingo. “We saw a gap in the market where men didn’t have access to true runway fashion, and with that being our specialty we took advantage of the opportunity to offer luxury minded men direct access to these brands.”
“In the Middle East, we see prime opportunity for our expansion into menswear,” adds Domingo, admitting she is excited about the ever-evolving fashion scene in the region and, in particular, men’s fashion. “Whether it be tailored suiting to exotic accessories, we are certain the men of the Middle East will be compelled to shop straight from the runway.”