Vogue Arabia, November 2019. Photo: Elizaveta Porodina.
The MENA region is once again gearing up to host a major fashion spectacle as Dior announces Egypt as the venue of its next men’s show. Come December 3, the Giza Pyramids in Cairo will become the backdrop of the fashion house’s Pre-Fall 2023 menswear collection designed by artistic director Kim Jones.
According to a statement shared with WWD, “the celestial collection celebrates a lifelong passion for travel,” given that Jones spent his childhood years in Africa and is known for his love for globetrotting and staging his menswear designs abroad. Although the upcoming show marks Dior’s first in Egypt, the French fashion house’s relationship with the country dates back to 2004. It is when Dior’s then-creative director took inspiration from his travels to Egypt to create the iconic Spring/Summer couture collection replete with cultural details.
Dior Spring/Summer 2002 couture
The Pre-Fall show will also be the second one post-Covid after last year’s London presentation since Jones brought back traveling shows after halting them due to coronavirus restrictions. Previously, Dior has staged collections in Spain, China, Greece, Italy, South Korea, the UK, and the US.
Dior is not the only luxury fashion brand to have set its sights on the Middle East and North Africa in recent years. In 2021, the UAE hosted Giorgio Arman’s One Night Only show celebrating the 10-year anniversary of the first-ever Armani Hotel in Dubai, while Chanel later showcased its Cruise 2021/22 collection in the emirate, which was followed by Christian Dior’s first exhibition in the Middle East, in Doha, Qatar.
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