Drake has joined the growing list of public figures making efforts to support Lebanon, following the devastating explosion in Beirut, on August 4.
The Canadian rapper’s fashion label, Ovo has announced its support for Lebanon with the release of the Cedar of Lebanon line. The line will include hoodies and t-shirts, featuring the brand signature owl logo, with the flag of Lebanon embedded into the design of the owl’s wing. The collection will see the hoodies in black and red colors, while the t-shirts will be available in black and white.
The Grammy award-winning artist co-owns the clothing brand Ovo, and record label Ovo Sound with his business partner Oliver El-Khatib, and music producer Noah “40” Shebib, both of whom are Lebanese-Canadian. Ovo clothing was launched by the trio in 2011 and releases a series of seasonal, sports, and streetwear items throughout the year.
The Cedar of Lebanon line is set to be released Wednesday, October 7, and will be exclusively available online. All proceeds from the collection will be donated to the Lebanese Red Cross, in support of the victims of the explosion in the Lebanese capital.
Drake is just one of many global, and national figures who have pledged to support victims of the blast which has devastated Beirut. Across the world, designers, actors, singers, and many other professionals have developed their own ways to stand in solidarity and aid those in need in Lebanon. International stars such as singers Ariana Grande, Dua Lipa, and American actor Meryl Streep have shown their support for Beirut, with Streep previously donating US $25,000 to those who have been impacted. Similarly, many regional stars, such as singers Maya Diab, Mishaal, and Souad Massi, have come together in support of the victims, through virtual concerts and fundraisers.