Award-winning global online retail destination for men’s style, Mr Porter, is launching an exclusive series of capsule collections dubbed Gone Surfin’. The series will honor and give a nod to the rich history and tradition of surf culture across the globe and will be fronted by South African surfer Mikey February.
Launching July 6, Gone Surfin’, features a cool compendium comprising of 15 brands with 171 exclusive pieces of clothing, shoes, accessories, and lifestyle items to choose from.
Brands such as Ahnah, Birdwell, Faherty, Go Barefoot, James Perse, Miansai, Mollusk, Noon Goons, Outerknown, Peyote Bird, Pilgrim Surf + Supply, Reyn Spooner, Saturdays NYC, Sonic Editions, and The Elder Statesman have all conjured a sweet selection that is interchangeable, functional, fresh and keeps you stylish in the surf.
The series of capsules are rounded out with a curated selection of natural skincare products from Salt & Stone, as well as Mr Laird Hamilton’s book, Fuel Up.
Each collaborator has tapped into their own unique take on the surfer style and spirit, and together, they comprise Mr Porter’s nod to the ritualistic sport and defining subculture.
Sam Kershaw, Buying Director at Mr Porter commented: “In our celebration of surf culture, we collaborated with an expansive and defining group of surf-minded partners, each with their own unique voice, history and engagement with the surfing lifestyle. The collection is wide-ranging and the appeal is universal; both for our customers who are surf zealots through to those whole like to embrace the casual style.”
In line with this capsule series the e-commerce connoisseur will also launch a series of dedicated editorial and social content across their magazine, The Journal, and all of their social media platforms so keep an eye out for the complete info on this special launch.