Poetic and poignant, the night sky has served as muse to thinkers and dreamers through the ages; its splendor and dazzle captured for eternity through various mediums. The Gucci Nojum collection has tethered this very essence to its luminous creations as part of the fashion house’s latest offering for Ramadan.
Derived from the Arabic word for ‘stars’, Gucci Nojum evokes the light from the night sky during this special time of the year, via a wide range of ready-to-wear and accessories. Designed with the celebratory spirit in mind, metallic and sparkling details in a vivid color palette embody a luxe aesthetic. Co-ords and jackets feature a variety of styles, brought forth in bright hues that recall precious stones.
The collection includes something for the whole family, with intricate elements coming together to craft exquisite ensembles for men, children, and babies. Customized labels, glass, and crystal stones embroideries, Horsebit and Interlocking G elements cater to an elevated preference. The men’s ready-to-wear includes a range of tracksuits, outerwear, bowling shirts, denim, and activewear with Interlocking G and Horsebit prints, floral embroidery, and GG strass. Accessories are further designed to make a high impact, such as pieces in mixed leather materials with geometric patterns.
The Gucci Nojum collection is available at select Gucci stores across the UAE, Qatar, Kuwait, Saudi Arabia, Bahrain, and beyond.
Style: Ola Ebiti
Hair: Ali Pirzadeh
Makeup: Mata Marielle
Nails: Saffron Goddard
Movement director: MJ Harper
Casting: Troy Fearn
Models: Amina Adan, Emma Goune, Yoesry, Halima
Production designer: Victoria Salomoni
Executive producers: Rama Naser, Danica Zivkovic
Production: Samira Andersson, MAI Productions
Video:
Directors: Scandebergs
DOP: Jack Exton
1st Assistant Director: Alasdair Copland
Sound Design: Andrew McDonnell
