In November, Hedi Slimane debuted the first Celine Men’s campaign for Spring 2019 as the Parisian maison’s artistic, creative, and image director. The campaign, which included a three-minute video of models wearing looks from the label’s Spring 2019 collection entitled “Paris La Nuit,” coincided with the exciting announcement that Celine will show during the upcoming Men’s Fashion Week in Paris. But leave it to Slimane to constantly out-do himself. This week, the designer unveiled the sequel to his first men’s campaign for the French house that was released two months ago.
Set to the soundtrack of “Spoons” by Lady Bird, the Celine Spring 2019 men’s campaign part two is a series of animated, black-and-white images all photographed by Slimane in London. Much like part one, the designer eschews a traditional look book in favor of a campaign video that features a montage of a model wearing the collection’s sleek leather jackets and sharp, expertly-cut suits. Each image is displayed via a television screen, which flips from one unisex look to another.
The designer, who was appointed artistic, creative and image director of the French label in January, presented his debut Spring 2019 line at Paris’s Hôtel des Invalides in September, with Karl Lagerfeld, Virgil Abloh, and Lady Gaga sat front row. The 96-look collection was an arresting fusion of glamour, Left-Bank effortlessness, and a touch of the 80s New Wave. Spring 2019 also, for the first time, introduced menswear, with a series of suiting debuted on the runway. As was to be expected from Slimane, the cuts were skinny, the ties narrow, and the jackets a touch shrunken. “The entire wardrobe worn by the male models is unisex, and therefore will also be available for women,” the designer earlier revealed.
The strategic timing of the campaign comes just a few weeks before the February sale date of the collection. Watch the full campaign video below.