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Hublot’s Collaboration with Samuel Ross Allows You to Wear a Piece of Art on Your Wrist

Samuel Ross wearing the Big Bang Tourbillon Samuel Ross 45mm. Photo: Courtesy of Hublot

A brand new version of the Hublot Big Bang Tourbillon 45mm sees the Swiss watchmakers take an artistic approach through a collaboration with Samuel Ross. The British fashion designer, artist, and founder of A-Cold-Wall* recently teamed up with Hublot to put his creative spin on the timepiece, rendering it with a vibrant orange strap contrasting with a grey case and bezel.

Photo: Courtesy of Hublot

Unveiled in New York after two years in the making, the watch’s neon details are the most eye-catching, but it also shares the spotlight with a satin-finish titanium case. On it is a distinct hexagonal mesh, made to look like a honeycomb pattern, which also appears on the dial, case back, and strap. While the brand describes the watch as a “wearable sculpture”, the collaboration ensures that it is also durable and ergonomic by packing it with 282 components, the remarkable HUB6035 calibre, three days of power, and a tourbillon at 6 o’clock. With a retail price of US $116,000, the Big Bang Tourbillon Samuel Ross 45mm is limited to just 50 pieces.

Photo: Courtesy of Hublot

Ross’ connection with Hublot goes back to 2019, when he took home the Hublot Design Prize, and a year later, was appointed brand ambassador. “The youngest artist we have ever worked with, Samuel Ross’s 360-degree approach is unique and intelligent, incorporating the watch, packaging, communication, and visual identity,” says Ricardo Guadalupe, Hublot CEO. “What is so special about this collaboration is the direct interaction between design and object, ideas, and form. Samuel has pushed our team to work with new and innovative materials and shapes. It’s a really dynamic and fulfilling partnership.”

Ricardo Guadalupe and Samuel Ross at the Hublot pop up in Soho New York. Photo: Courtesy of Hublot

Ross says, “Our goal is to create a universe that leverages the strengths of contemporary engineering, spatial design and digital. This is reflected in the focus on fine details, with striking, bold & unapologetic results. We see the future of luxury as a lateral experience, offering a multigenerational access point that enables luxury to engage global audiences.”

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