Following much speculation we can now confirm that 21 Jump Street actor Jonah Hill has finally announced his partnership with the shoe giant Adidas. Hill took to Instagram on Tuesday to officially confirm the news, commenting, “This is the official announcement that I’m partnering with Adidas. Thank you, Adidas for trusting me and believing in my ideas and pushing them to become even better. This is a dream for me to start the journey of creating with a team I respect and love. Thrilled to show you all what we’ve been working on. More coming very soon.”
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This is the official announcement that I’m partnering with adidas. Thank you adidas for trusting me and believing in my ideas and pushing them to become even better. This is a dream for me to start the journey of creating with a team I respect and love. Thrilled to show you all what we’ve been working on. More coming very soon. @adidasoriginals
A triple threat – his an actor, comedian and now designer – Hill and Adidas have been quite secretive regarding the collaboration, but according to a Twitter sneaker source, the Jonah Hill x Adidas collection will comprise of two colorways of the Adidas Samba as well as a unique edition Adidas Superstar. In 2018, during the festival Hyperfest, Jonah appeared on the Failing Upwards podcast where he hinted at the project, although, he did not mention in what capacity he is working with Adidas or whether there would be something to look forward to in due course.
Yet, soon after the event, The Wolf of Wall Street star also took to Instagram where he shared an image of him at the Adidas “Never Made” campaign with the caption, “Something fun coming from me and Adidas? ”
Hill is no stranger to the big brands. The actor/producer has transitioned from the funny star acting alongside Seth Rogen and Channing Tatum to a serious thespian in the likes of True Story and Moneyball to now one of the most influential names in the streetwear industry. Previously, Jonah Hill has worked with skate brands including Supreme and Palace where the brand enrolled him to support the Palace x Reebok sneaker in a clip where he shrewdly parodied celebrity product placements. Journalist Yang-Yi Goh has said of his impressive style, “His sartorial eye is sharp and off-kilter enough to pull off advanced maneuvers like tucking his basketball jersey into his trousers—a move so simple yet thrillingly ingenious that I had no choice but to immediately copy it a few days later.”