Mr Porter, the award-winning global online retail destination for men’s style, has launched a curated selection of exclusive capsule collections celebrating the timeless design, craftsmanship, and style of Italy dubbed the Italian Masters.
Debuting today, September 21, the Italian Masters showcases 25 of the leading and defining voices of traditional and contemporary Italian style, each providing their own unique point-of-view, craftsmanship sensibility, or manufacturing technique that sets it apart from the rest.
Brands within the Italian Masters include: Altea, Aspesi, Caruso, De Petrillo, E.Marinella, Etro, Fabbrica Pelletterie Milano, Fornasetti, Francesco Maglia, Giuliva Heritage, Incotex, L.G.R, Lardini, Lorenzi Milano, Massimo Alba, Missoni and Missoni Home, MP Massimo Piombo, Officine Creative, Pineider, Rubinacci, Seed to Skin, Valextra, Valstar and Villa.
An enduring thread to this series is that it champions Italian craft through the diversity and scale of brands involved, including small independent artisans through to globally-recognized fashion houses. The result is an exclusive collection comprising of over 259 unique and distinct products across clothing, footwear, accessories, and homeware.
Within the collective capsule, Mr Porter will also introduce two new brands to the site, including Milan-based men’s accessories brand Villa, the Varese-based, family-owned Missoni Home, alongside the Abruzzo-based brand Giuliva Heritage. Together, with the launch of the capsule, Mr Porter will herald 65 Italian brands across its offering.
To further mark the launch, Mr Porter has partnered with the Fondazione Cologni dei Mestieri d’Arte to support the Foundation’s annual “A School, A Job. Training to Excellence” apprenticeship program, which matches 25 Italian graduates from a selection of the best schools and universities of Arts and Crafts with 25 Italian artisanal ateliers or businesses. The theme of this year’s apprenticeship is “Renaissance and Sustainability,” and is seven months in length, comprising of one-month university training in Milan, followed by six-months on-the-job experience.
According to Mr Sam Kershaw, Buying Director at Mr Porter: “Italian Masters encompasses an extensive offering of both well-known and specialty Italian brands, all of which have a unique point of view and a distinct craftsmanship sensibility that enhances the overall collection. We aimed to seek-out and nurture exclusive product stories with each of these outstanding brands, and especially wanted to shine a light on the smaller artisanal partners who are so important to sustaining specific skills and one-of-a-kind manufacturing techniques. We’re also thrilled to partner with the Fondazione Cologni to support future generations of Italian manufacturing and craft.”