Embrace a sense of nostalgia, as Mr. Porter and Prada look to the bowling alley for an exclusive project. Inspired by the 1950s and 1980s, when the sport was at its most popular, the capsule collection has been a joint vision for both brands. “We are incredibly proud to be working with Prada on this special project, and to be the first men’s online retailer to partner on an exclusive collection,” explains Mr. Toby Bateman, the Managing Director of Mr. Porter. Featuring everything from polo shirts to cardigans and trousers, the collection also looks to loafers, creepers and cap-toe Derbies, alongside aviator sunglasses to complete the look.
Prints on offer range from Hawaiian to pop-cartoons, and madras to gingham checks. T-shirts also look to the iconic Prada logo reworked with a bowling feel. “Prada’s DNA is in fact about creating products which are really breakthrough that may at times surprise customers, while bringing ideas and ideals to life,” says Stefano Cantino, Prada Groups Strategic Marketing Director, “We strongly believe that this partnership with one of the major menswear luxury e-tailers is strategically relevant to our digital transformation in today’s changing scenario, where we are making significant steps forward.” Perfect for the summer ahead, it’s time to get investing.
Mr. Porter x Prada is available online at Mrporter.com now.