Although Covid-19 has shuffled around the year’s fashion calendar and quickly transformed the physical runway model into a digital one for the time being, the world’s leading houses have taken these unexpected changes as a challenge to present their latest designs with only the most creative approaches. Kicking off day one of the first-ever Milan Digital Fashion Week which will merge menswear and womenswear in this special online-only July edition, Prada will virtually debut its Uomo Spring/Summer 2021 collection today, July 14 along with its Donna Pre-Collection SS2021.
Named “Multiple Views”, this online show will grant at-home viewers front row access to a season that champions a “multitude of global creatives” and demonstrates the interconnectedness of the world. “A singular statement is replaced by the perspectives of many,” described the luxury Italian label on Instagram, where the show will be streamed live.
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A preview of Chapter 1 from the #PradaSS21 collection presentation interpreted by @WillyVanderperre.⠀ Congruent yet individually delineated, the collection is proposed in five chapters, which in turn are interpreted by five image-makers and artists.⠀ Discover #PradaMultipleViews at 2pm CEST on July 14 on Instagram.⠀ #PradaSS21⠀ #PradaMultipleViews
Showcasing various interpretations of who constitutes the Prada man and woman, the collection is divided into five chapters which are then reimagined by five international artists in a way that is “congruent yet individually delineated”. Sneak peeks of chapters one and two have already been uploaded on Prada’s social media platforms with films from renowned fashion photographers Willy Vanderperre and Juergen Teller capturing the brand’s multi-faceted vision in a blur of fast-moving images while clips from Terence Nance, Joanna Piotrowska, Martine Syms are expected to follow shortly. Once again, Prada proves innovation reigns supreme but not without forgetting its signature suiting and contemporary simplicity.
Prada is one of many Italian houses participating in this last digital fashion week before traditional in-person presentations are scheduled to return once again in September. Created specifically in light of the ongoing pandemic, this virtual space is meant to provide designers the freedom to express their work in whichever way they please, with the reigns completely in their hands to what and how their message will be portrayed in this unexpected time.
Tune into the Prada men’s livestream here today, July 14 at 2 pm Paris time (4 pm UAE time/3 pm KSA time).
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