The 2020 outing of the Royal Fashion Report claims that royals are among the top trendsetters in the world right now, and Dubai’s own Sheikh Hamdan – or Fazza as he is known as on social media – is leading the pack.
In recent years we’d experienced a trend where influencers wore the crown with the most sway on socials and online, but it would appear that the royals are set at taking theirs back. That’s been argued further in this new study that shows that all eyes (and scrolling fingers!) are back on the royals such as Crown Prince of Dubai Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum.
The report is compiled together by online search platform Lyst and DMR Group. It looked at the data and analyzed the habits of more than nine million users, as well as followers and engagement rates for royals that are active on social media.
The data revealed that consumers react more intently to the fashion choices of royals, as they are more aspirational. The study goes further to show that the power in this influence lies in followers actually going out and buying the items therefore creating thought the line consumer behaviors as part of this. Celebrities and other social media stars may have more clicks and likes but they generate less quantifiable purchase power.
With more than 10.4 million followers, Dubai Crown Prince Hamdan bin Mohammed bin Rashid Al Maktoum is the most followed royal in the world on social media platform Instagram.
Queen Rania of Jordan takes second place with 6.2 million. That means the Middle East is well-represented among the most-followed royals of the 2020 list. The third most popular was 20-year-old Achille of Greece, with 482,000 followers.
The Lyst study says that the fashion of the young royals in particular has the most sway as they become increasingly more approachable.