Berluti’s bespoke shoemaker, Patrice Rock shares his secrets and tips on how to keep your plush leather footwear looking healthy and fresh for longer.
Shoes are exposed to a range of wearying circumstances, and if made of leather, that can significantly shorten its life-span. Prolonged exposure to rain and moisture weakens leather, while heat dries it out, causing it to crack, and exposure to sunshine could result in fading and loss of color.
Berluti’s shoe expert shares the house’s step-by-step shoe care ritual that preserves the beauty and shine of leather footwear.
Cleaning and Preparation
To dust off all the impurities, gently clean the surface of the shoe with the help of a soft cloth or a light bristle brush. Then, massage a neutral cream over the shoe, paying particular attention to the creases formed while walking. Use a soft cloth to apply the cream on fragile leathers and a bristle brush if the leather is textured or impregnated. Repeat the same process for the sole of and heel with a welt brush, a coarser brush that is made with horsehair and brass bristles to thoroughly clean the surface. Allow the shoes to rest for approximately five minutes before proceeding to the next step.
Once dry, directly massage a shoe polish onto the surface, using circular motions to ensure that the color is well absorbed. While selecting the shade of polish to match the shoe, always remember to opt for a slightly lighter color than the actual shade of leather to preserve its original color. Once they have been polished, leave the shoes to dry for a couple of minutes before rubbing the surface with a buffing glove to really enhance the shine.
While the shoes look glossy and new after polishing, for optimal luster, the experts suggest to end the shoe care ritual with a gentle glaze for a longer lasting effect. Using shoetrees to maintain their shape, apply a blend of polish and water on the surface of the shoe and gently massage the leather in circular motions with the help of a soft cloth wrapped around your index finger.