Parley is a non-profit organization committed to reducing plastic waste in the oceans. In this latest product collaboration with Adidas, they have designed an environmentally-conscious EQT Support ADV sneaker.
Available in two colorways, the custom, one-piece, two-tone knitted upper is made partially using recycled Parley Ocean Plastic. The recycled plastic used has been intercepted on Maldivian beaches and coastal communities before it reaches the ocean, and then put to use here.
The Adidas Originals EQT Support ADV sneaker also marks a rebirth and re-design of a shoe that was first launched in the 1990s. The sneaker’s silhouette is informed by only what is essential to its performance, with nothing added that doesn’t need to be there, and this ethos is also embedded in the new design.
Cyrill Gutsch, the founder of Parley for the Oceans says, “Plastic is a design failure and nobody can save the oceans alone. Each of us can play a role in the solution. It’s in the hands of the creative industries to reinvent faulty materials, products, and business models.
“Living in urban areas, our relationship with the health of the earth’s oceans is sometimes easy to overlook, this collaboration seeks to create a change”
Parley was created to accelerate a process of change in the approach to looking after our planet.
They say this new shoe, with a new bold and progressive design, is the perfect platform for a message that symbolizes essentialism and a progressive state of mind for the greater good of earth.
Adidas and Parley previously collaborated on reimagined versions of the PrimeKnit NMD model and the ultraBOOST sneakers.
Now we just need them to work together on a re-release of the Adidas Avengers from the early ‘90s and the revival of “the greatest decade for sneakers” will be truly underway – and now with added environmental credentials.