The unveiling of a new Nike Air sneaker is always a big event, and this latest one pays homage to some of the greats from the past.
There’s a newly-engineered zoned mesh upper for flex and breathability, a molded dual-density foam for a smooth transition from heel to forefoot, and what’s being describes by the designers as a full-volume newly-engineered Max Air unit for greater impact absorption.
In other words, it has a big booty. And the silhouette’s “270” name is derived from the 270 degrees of visible air within its Max Air unit.
The Air Max 270 has a heel height of 32mm which is the tallest that Nike have created, but that height offers the biggest heel volume displacement for maximum air cushion comfort.
Designed by the Nike Air design team, led by Senior Creative Director at Nike Sportswear Dylaan Raasch, the sleek new Nike Air Max 270 is lightweight, form-fitting, and softened for wear, while it’s described by product testers as providing a trampoline-like effect. Not surprising given the amount of air pockets that have been designed into the shoe.
Basketball star Kevin Durant has already given these a test run when he wore them last November before his game with the Oklahoma City Thunder, and once again the following month on a rest day. We mention this because he’s a big guy (over two-meters tall and 109 kg) and Nike had to make a special pair to fit his size 18 feet. If they can support him without any problems then they should be fine to help air cushion you.
The new Nike Air Max 270 will be released on February 1st for Dhs735 (Young athletes: Dhs525) from Nike stores and online from Nike’s SNKRS app. This release will then be followed by additional colorways that are going to be available on March 26th.