After Tommy Hilfiger‘s noteworthy collaboration with actress Zendaya, the designer headed to Milan Fashion Week for his men’s collection – this time partnering with FIA Formula One World Drivers’ Champion Lewis Hamilton.
This isn’t the first time the two have collaborated. Hilfiger and Hamilton have already created two timeless sartorial collections, and this would be their third. The see-now, buy-now looks were available online right after the show was closed. Available in over 70 countries, Hilfiger and Hamilton key focus was combining all-American classics with trendy street style elements.
Following the show, Hilfiger said, “The collection blends two creative points of view, creating styles infused with Lewis’ creativity and vision, for a new twist to our brand DNA. That is the power of collaboration.”
The British racing legend has created a new range of vegan shoes – featuring sneakers, boots, and hikers – for Hilfiger’s Fall 2019 collection. Additionally, the designer-racer duo made their apparel from organic cotton, in an aim to push for sustainability.
Here’s how the five-time FIA Formula One World Drivers’ Champion feels about his latest partnership with the premium label.
What is your main inspiration for the Fall 2019 TommyXLewis capsule collection?
From easy styles like the tracksuit to more formal looks like the wool coat, our aim was to capture fashion-on-the-go with a modern twist.
When and how would you wear your favorite pieces from the Fall 2019 TommyXLewis capsule collection?
For city exploration in the colder months, I would pair the camel wool coat with the fleece college-inspired tracksuit, or the reversible puffer jacket with chunky boots. In the daytime I would go for a more timeless look, pairing the dark red polar-fleece bomber jacket with chinos and a classic T-shirt.
What have you learned from Tommy Hilfiger during the design process?
One of the biggest lessons I’ve learnt from Tommy is to pay attention to the details, no matter how big or small. He considers every element of a garment and collaborates with the right people to make his vision come to life.
What was the most fun part of creating the third TommyXLewis collection?
One of my favorite parts of creating a collection is seeing the samples for the first time. This is when our ideas come to life and our overall vision starts to take shape.
As Hilfiger sits on the hot seat, he discusses the evolution of the TommyXLewis capsule collection, and how it impact his relationship with Hamilton.
This is your third TommyXLewis collection co-designed with Lewis Hamilton. How has this collaboration evolved?
Our collaboration has always been about building on the strong TOMMY HILFIGER menswear heritage and infusing it with Lewis’ personal style. Each season we evolve how we push boundaries in the way we blend these two worlds.
What is your most memorable moment from collaborating with Lewis?
Off the track, it was incredibly moving to witness Lewis’ emotional reaction when our first collection came to life on the TOMMYNOW runway in Shanghai. On the track, we felt so proud to have the TOMMY HILFIGER flag logo on Lewis’ speed racing car, as we watched him win the Monaco Grand Prix 2019.
How involved is Lewis in the design process?
Lewis is really into the details and brings his unique vision to every design. He has the consumer in mind, and thinks about what styles would work for them.
What is your favorite Fall 2019 TommyXLewis piece?
One of my favorite looks is our fleece logo-stripe sweatpants combined with the long wool coat. I love how a timeless classic is elevated with a cool streetwear twist. The high-low mix of urban and luxury really reflects Lewis’ signature style.
How has the collection inspiration evolved?
This season is about the clashing of two distinct worlds – classic American sportswear and modern streetwear designs. Our signature “LH” logo, which blends the iconic TOMMY HILFIGER flag and Lewis’ initials has evolved into a minimalistic black square design.
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