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Ahmed Seddiqi & Sons Debut Secondhand Luxury Watch Partnership

There’s something inexplicably comforting about donning that vintage timepiece passed down through the generations of men in your family. Magnifying this feeling of nostalgia, Dubai-based luxury watch retailer Ahmed Seddiqi & Sons is teaming up with digital resale platform WatchBox to launch WatchBox Middle East this November, elevating the secondhand luxury watch market in the Middle East and giving timepiece aficionados in the region access to not only their family’s personal collection but also to almost AED 300 million-worth of collections worldwide. 

Hoping to “revolutionize” the horology sector, WatchBox Middle East will curate an exclusive selection of pre-owned timepieces featuring leading brands, such as Patek Philippe and Rolex, both in-store and online with guaranteed authenticity and a two-year international warranty on each purchase, not to mention attentive concierge-style staff on-call for consultations via phone, email, live chat, and in-app messaging. 

As part of this joint venture, a flagship WatchBox boutique will officially debut in DIFC by the end of the month during Dubai Watch Week, giving interested clients a bespoke in-person experience to buy, sell, or trade pre-owned luxury watches in addition to the renowned e-commerce site or one of the WatchBox shop-in-shops that will open in select Ahmed Seddiqi & Sons’ locations across the UAE next year. Customers may also trade one of their own pieces with a new one from Seddiqi’s lauded collection.

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Along with our recent expansion into the Middle East, we are pleased to announce our presence at the 4th edition of Dubai Watch Week (@dubaiwatchweek). Learn more about WatchBox by stopping by our lounge, which will be open for the entirety of the event, giving visitors the ability to meet with our watch specialists and see some of our world class inventory of luxury certified pre-owned timepieces! Along with our lounge, WatchBox Studios will have a space dedicated to showcasing the highlights of the entire event which will be viewable on the WatchBox Studios Youtube channel and here on the WatchBox Instagram page. Stay tuned for more information on our involvement in Dubai Watch Week! – – – – – #watchbox #dubaiwatchweek #DWW2019

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“This partnership signifies a very important milestone for the luxury watch market in the region,” said chief commercial officer of Seddiqi Holding, Mohammed Abdulmagied Seddiqi. “We want to create a safe space for those looking to invest in a second-hand luxury watch, and we believe that it is our duty to drive this movement into the second-hand space.”

Already operating showrooms in Hong Kong, Singapore, Switzerland, South Africa, the United States, and the Middle East, WatchBox recognized the further untapped potential in the Middle East. 

“WatchBox’s expansion strategy is built upon developing a truly connected global marketplace and targets geographic regions with a strong growth forecast for the luxury watch segment,” explained Amanda Ellison, Global President and Chief Operating Officer of WatchBox. 

With Dubai Watch Week just around the corner, this unveiling can’t come soon enough—we’re always in need of vintage accessories to proudly display on our wrist. 

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