Chanel is launching its first cosmetics line for men, Boy De Chanel. Comprised of an eyebrow pencil, a foundation, and a matte lip balm, the line will debut in South Korea on September 1 before being rolled out globally from November.
“By creating Boy de Chanel, its first make-up line for men, Chanel reaffirms the ever-changing codes of an unchanging vision,” the brand said in a statement shared by WWD. “Just as Gabrielle Chanel borrowed elements from the men’s wardrobe to dress women, Chanel draws inspiration from the women’s world to write the vocabulary of a new personal aesthetic for men. Lines, colors, attitudes, gestures… There is no absolutely feminine or masculine prerequisite: Style alone defines the person we wish to be.”
Korean actor Lee Dong-wook has been chosen as the face of the campaign. The collection currently includes four shades of brow pencil (including grey!) and four of the foundation, but it is unclear whether the shade range will expand to suit its global customer base when it rolls out internationally.
Of course Chanel isn’t the first luxury fashion house to launch make-up for men – Tom Ford has a concealer, two brow definers, and a lip balm in its men’s beauty offering, as well as a seriously good Bronzing Gel that we can confirm is just as beloved among the women of the Vogue beauty team as the men it is designed for. It’s worth pointing out that many men who wish to wear make-up may well have been using Chanel’s signature line for years, but this is the first time that the brand has created make-up products specifically for men in its 108-year history.
Originally published on Vogue.co.uk