Chris Hemsworth has been announced as the new face of Boss Bottled and its “Man of Today” campaign, which aims to start a global conversation about what it means to be a modern man. To mark the launch, Boss has also introduced a limited number of bottled collector’s editions, presented in silver/gray bottles.
Commenting on the launch, Hemsworth said, “The ‘Man of Today’ campaign is all about representing the idea that actions speak louder than words – a principle I’ve always tried to embody and live my life by. It’s an attitude that my parents bestowed upon me and it’s about the qualities of honesty and integrity.”
Men worldwide are encouraged to join in via social media – using the hashtag #ManOfToday – and offer their own perspective, to help Boss Bottled to capture a global picture of what masculinity means to men today.