Cristiano Ronaldo may have just joined Juventus FC last week, but the Italian football club has reportedly already sold US $60 million worth of the star’s new jerseys within 24 hours of his transfer being announced. According to several sources, over half a million Ronaldo jerseys were sold for approximately US$120 per shirt, totaling about US$62.4 million in revenue. To put it into perspective, that figure is half of what Juventus paid for the Portuguese superstar’s transfer fee.
Following the news of the acquisition, the club noticed a major social media boost, gaining over 1.5 million new followers across its channels in one single day. But that’s to be expected when you get your hands on one of the most sought-after athletes in the world. Born and raised on the Portuguese island of Madeira, Ronaldo is regarded as one of the greatest football players to ever grace the pitch. With five Ballon d’Or awards (he shares the record with FC Barcelona’s Lionel Messi), five UEFA Champions League titles, and over 670 career goals scored for club and country teams under his belt, it’s no wonder that he’s the third highest-paid athlete in the world, according to Forbes Magazine.
Prior to signing with Juventus FC on July 10, Ronaldo has previously worn the Manchester United jersey, the club with which he began his FIFA career with at the age of 18, before joining Real Madrid. The athlete cited his “need for a new challenge” as a reason for departing Real Madrid, where he won four Champions League titles, three of them in the last three years.