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A Brand New Lifestyle Membership Program is Coming to the UAE


Cove Beach at Caesars Palace

Cove Beach at Caesars Palace. Courtesy

“X” by OJ Lifestyle is a new digital membership program set to disrupt this space in the UAE and will officially launch on August 18. The app-based membership portal will unlock a new world of bespoke, lifestyle experiences for UAE residents.

The membership includes special discounts from a number of luxury and well-known brands including the finest restaurants, wellbeing experiences, business service providers, daily necessity brands, as well as exciting activations to keep residents entertained. Among the brands in the membership include the award-winning Cove Beach at Caesars Palace, the infamous Cara Jewelers and bespoke tailoring company – Royal Fashion.

“X” by OJ Lifestyle members will also have access a new gym concept: OJ Lifestyle gym launching later this year in partnership with ‘The BOX powered by Adidas’ which is courtesy of Direct Trading – the sole distributor of Adidas combat sports in the GCC.

Those who sign up before the launch on 18 August, can avail the special AED 100 discount, making the membership just AED 599 a year; with the added bonus of not being charged until the launch date. Members will also receive a code where they can pass on a free membership to anyone they’d like, effectively making this a ‘buy one get one free’ offer.

Social sustainability is said to be at the core of the OJ Lifestyle brand as it plans to give back to communities around the world as part of its business model. Having already pleaded to support a local charity to help give back to those affected by Covid-19, every pre-launch sign up automatically donates AED 50 to the charity, and each donation will be matched by OJ Lifestyle, so AED 100 goes to help those in need.

Omar Jackson, founder of OJ Lifestyle comments, “I’m really excited to officially launch “X” by OJ Lifestyle and kick start our pre-launch campaign that has unmissable opportunities. Through “X” we are giving amazing lifestyle experiences to the people of the UAE, at an affordable price. We have carefully selected high-quality partners and have nurtured personal relationships with these brands in order to give the best-added value for all members. These partners will value our members as if they were their own, and we look forward to working together with a common goal of creating exceptional experiences.”

“Covid-19 has negatively affected everyone’s life in some way, and as a lifestyle brand, we want to give people a boost and help those in need as part of our journey. In addition to the 70 jobs created by “X” and our commitment to charity, we will also be giving away 250 free memberships to frontline workers, as I’m a big believer in giving back,” he explained.

“This lifestyle membership program is unlike anything in the UAE and is the result of months of hard work, research, and creativity, to make sure it fits the needs of the post-Covid-19 consumer. We are really looking forward to building a like-minded community who want to enjoy themselves, experience new things, and give back to those around them.”

Adel Ghazzawi, co-founder and owner of Cove Beach, commented: “As one UAE’s favorite lifestyle brands, we are excited to collaborate with the ‘X’ program and look forward to welcoming its members to experience Cove Beach.”

See you on the beach.

The launch offer is available via the ‘X by OJ Lifestyle’ app at the Apple App Store or Google Play for free and won’t be charged until 18 August and use the code XOJLS1 at check-out to make the most of the special package.

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