Indian actor Shah Rukh Khan has continued his partnership with Dubai Tourism’s #BeMyGuest campaign as new videos have been released online. Starting Shah Rukh Khan and from acclaimed Bollywood director Kabir Khan, the series of four one-minute films.
The first has the actor meeting up with a young boy from London who is traveling on his own for the first time to play a football match.
While in another, Khan is helping a couple on a romantic break in the city.
Two more videos are to be released soon.
Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing said, “We are delighted to partner with Mr. Shah Rukh Khan once again for the new edition of this very special project, #BeMyGuest. There is no one quite like him – with his charisma, global appeal, and most importantly because he truly considers Dubai to be his second home and shares so many similarities with what Dubai stands for.”
He added: “This time around, we continue to celebrate this strong bond by capturing Shah Rukh Khan directly exploring the city and what it has to offer to audiences across different age groups and demographics. We are also very pleased to work with Mr. Kabir Khan for the first time, as he has brought to life Dubai’s extensive tourism proposition, while weaving in Shah Rukh’s unique relationship with the city. We look forward to sharing this series with our global audiences and the international diaspora as well as the wider global fanbase of Shah Rukh Khan.”
Talking about this collaboration, director Kabir Khan added, “It’s been an absolute dream come true to work on this campaign with such power house names. I have always aspired to work with Shah Rukh, the charisma he brings to every shot is admirable, while Dubai has been one of my favorite cities to visit. In these films, we’ve done our best to capture the essence of Dubai, from its stunning locations to its welcoming hospitality. After working so closely with both Dubai Tourism and Shah Rukh Khan, I can confidently call Dubai my home and cannot wait to be back.”